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The iPhone 5 is taller? Really? That’s your response to the vastly more usable 4–5 in form factor adopted by the most high-profile Android phones? I’m typically excited about what Ive has to announce for Apple, though announcements for recent iPhones have given me a chuckle at times. Now, I wouldn’t necessarily laugh at the gravitas. The video for iA Writer Pro ramps it up a notch, overlaying it all with an anxiety-inducing piano soundtrack that evokes the sound of a clacking typewriter. The video seems modelled on the Apple promos for new iStuff, where Jony Ive and others talk with gravitas about the design process leading up to the new product. Had I not been sitting in the living room with my parents at the time, in the lead-up to Christmas, I would have laughed out loud. The promotional videos for the app are so self-important as to be ridiculous. In fact, my disillusionment with Writer Pro began well before I’d paid its hefty $20.99 price on the App Store. Much as I want to keep you in suspense, and to be generous to Information Architects, whose work and writing I have often loved, it’s hard to hold this back: Writer Pro is catastrophically disappointing. Since then I’d mainly moved on to more feature-full apps, among them the newish Ulysses 3 and coder favorite Sublime Text, but the promise of a pro update to iA Writer had me intrigued and I did eventually buy Writer Pro to try it out. Just before Christmas I was surprised by the release of Writer Pro, an update to Information Architects’ feted distraction-free Markdown writing app iA Writer, which was for a long time part of my writing workflow.
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